Broadcast Engineer
Yes Bank – Banca Channel
vijayawada
Rs.33000 - Rs.35000
About the Company
Yes Bank uses a Banca channel, also known as a bank insurance channel, to sell insurance products, partnering with insurance companies like Axis Max Life Insurance. This means that Yes Bank employees (like branch managers and other staff) are trained to sell insurance products, often in partnership with insurance companies.
Here’s a more detailed explanation:
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Bancassurance:Bancassurance is a partnership between a bank and an insurance company where the bank’s branch network is used to sell the insurance company’s products.
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Yes Bank’s Role:Yes Bank acts as a distribution channel for insurance companies, allowing them to reach a wider customer base through the bank’s network.
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Benefits:Bancassurance offers several benefits:
- Increased reach for insurance companies: Banks have a wider reach and can access more potential customers than insurance companies alone.
- Cross-selling opportunities for banks: Banks can offer insurance products to their existing customers, increasing their revenue and customer loyalty.
- Convenience for customers: Customers can purchase insurance products alongside their other banking transactions, making it easier to manage their finances.
- Increased reach for insurance companies: Banks have a wider reach and can access more potential customers than insurance companies alone.
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