Branch Sales Officer

A Branch Sales Officer (BSO) in a bank is primarily responsible for acquiring new customers and selling banking products and services within the branch and its catchment area. They focus on acquiring new customers for various products like Current and Saving Accounts, Demat Accounts, Life Insurance, and Credit Cards. Additionally, they may be involved in cross-selling existing products to new and existing customers.
Key Responsibilities:
1. Acquiring New Customers:
BSOs actively seek out new customers through various methods like referrals, cold calling, meeting branch walk-ins, and networking within the catchment area.
2. Selling Banking Products:
They explain the benefits of different banking products to potential and existing customers, aiming to close sales.
3. Cross-Selling:
They identify opportunities to cross-sell additional products and services to existing customers.
4. Achieving Sales Targets:
BSOs are expected to meet and exceed sales targets set by the organization.
5. Maintaining Customer Relationships:
They build and maintain strong relationships with clients to ensure customer satisfaction and loyalty.
6. Adhering to Compliance:
BSOs are expected to follow all KYC (Know Your Customer) regulations and bank policies and procedures.
7. Providing Customer Service:
They deliver quality customer service and address customer queries and complaints.
8. Staying Informed:
They keep up-to-date with industry trends, new products, and regulatory changes.
Minimum 1-2 years experience in NBFC/BFSI
Working Knowledge of Loan Against Property, Home Loans