Relation Officer – LAP

A relation officer, in the context of Public Relations (PR), is a professional responsible for building and maintaining positive relationships with various stakeholders, including the media, the public, and internal audiences. They focus on managing communications, creating positive public perception, and handling crisis situations. In essence, they are the face of an organization, representing its values and interests to the outside world.
Key Responsibilities:
1. Building and Maintaining Relationships:
Establishing and nurturing connections with journalists, influencers, and other key stakeholders.
2. Crafting Messaging:
Developing clear and compelling communication strategies to promote the organization’s image and message.
3. Managing Media Relations:
Handling press releases, organizing press conferences, and responding to media inquiries.
4. Crisis Communication:
Developing and implementing communication strategies to manage potential crises and minimize reputational damage.
5. Content Creation:
Writing, editing, and distributing materials such as newsletters, brochures, and website content.
6. Event Planning and Management:
Organizing and coordinating events to promote the organization’s goals and activities.
7. Internal Communications:
Developing and implementing communication strategies for internal audiences, such as employees and volunteers.
8. Reputation Management:
Monitoring and responding to public perception of the organization, both positive and negative.
9. Developing and Implementing Public Relations Strategies:
Creating and executing plans to achieve specific PR objectives, such as increasing brand awareness or improving public perception.
Minimum 1-3 years experience in NBFC/BFSI
Working knowledge of Loan Against Property, Home Loans Sales.