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Telemarketing involves directly marketing products or services to potential customers over the telephone, internet, or fax. It’s a marketing strategy used to generate leads, close sales, and gather information through direct interaction. Telemarketers may make outbound calls to engage with prospects, deliver sales pitches, and build rapport.
Here’s a more detailed breakdown:
Direct Marketing:
Telemarketing is a direct marketing technique where businesses directly reach out to potential customers.
Sales and Lead Generation:
Telemarketers aim to generate interest in products or services, qualify leads, and ultimately close sales over the phone.
Customer Interaction:
Telemarketers engage in conversations with prospects, building relationships and persuading them to purchase or learn more about a product or service.
Gathering Information:
Telemarketing can also be used for surveys, market research, and political campaigns to gather information about customer preferences.
Outbound and Inbound:
Telemarketing can be outbound, where telemarketers make unsolicited calls, or inbound, where they answer calls from potential customers.
Automated Systems:
Increasingly, telemarketing involves automated phone calls (robocalls) or automated systems for generating leads and delivering information

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