Senior Merchandiser

A Senior Merchandiser is a retail professional who develops and executes merchandising strategies to maximize sales and profitability. They analyze market trends, manage inventory, and collaborate with various teams to ensure products are effectively presented and promoted to customers. Their responsibilities include overseeing the entire merchandising process, from product development to final delivery.
Key Responsibilities:
Strategic Planning: Develop and implement merchandising strategies aligned with business goals.
Market Analysis: Research and monitor industry trends, consumer behavior, and competitor activities.
Product Management: Oversee product selection, pricing, and promotion strategies.
Inventory Management: Ensure optimal inventory levels and accurate forecasting.
Supplier Negotiation: Negotiate with suppliers for best pricing and quality.
Team Leadership: Guide and mentor a team of merchandising professionals.
Performance Monitoring: Track and analyze sales data, customer feedback, and key performance indicators (KPIs).
Collaboration: Work closely with marketing, sales, and other teams to ensure a cohesive approach.
Visual Merchandising: May be involved in planning and maintaining store layouts, displays, and signage.
Training: May train store staff on visual merchandising techniques and brand delivery.
Skills & Qualifications:
Strong analytical and marketing skills .
Excellent knowledge of merchandising techniques and industry trends .
Proven experience in retail merchandising .
Excellent communication and interpersonal skills .
Ability to analyze data and make informed decisions .
Proficiency in relevant software and tools (e.g., Microsoft Excel) .
Leadership and team management skills .
Bachelor’s degree in marketing or a related field (preferred) .