Sr Marketing Team Leader

About the Company

Key Roles & Responsibilities

• Develop Marketing Strategy: Create comprehensive plans aligned with company objectives, identifying target audiences and optimal channels.
• Market Analysis: Monitor trends, competitor activities, and consumer behavior to find new opportunities and risks.
• Brand Positioning: Shape and maintain the company’s image and market presence. 

• Campaign Oversight: Manage end-to-end execution of campaigns across digital, social, content, and traditional media.
• Budget Management: Allocate resources efficiently and manage marketing spend for maximum ROI.
• Content & Materials: Oversee creation and distribution of all promotional assets (ads, brochures, digital content). 

• Team Leadership: Mentor, motivate, and develop marketing professionals, fostering a high-performance culture.
• Cross-Functional Alignment: Work closely with Sales, Product, and Customer Service to ensure cohesive messaging and strategy.
• Stakeholder Relations: Build and maintain relationships with internal teams, external partners, media, and influencers. 

• Performance Metrics: Define KPIs, monitor campaign effectiveness, and use data for continuous improvement.
• Reporting: Generate insights and reports for leadership on marketing performance and ROI. 

• Stay Current: Keep up with new technologies, tools, and best practices in the evolving marketing landscape.
• Experimentation: Test new approaches to enhance engagement and efficiency.