Digital marketing

Digital marketing roles involve creating and executing online strategies across channels like SEO, social media, email, and paid ads, focusing on driving traffic, engagement, and conversions through data analysis, content creation, campaign management, and staying current with trends, with responsibilities shifting from tactical execution (specialists) to strategic oversight and team leadership (managers). Key tasks include keyword research, content development, performance tracking (KPIs), A/B testing, audience engagement, and ensuring brand consistency online.