About the Company
Lenskart is an Indian eyewear company that operates as both an e-commerce platform and a retail chain. It offers a wide range of eyewear products including eyeglasses, sunglasses, and contact lenses for men and women. Lenskart is known for its omnichannel approach, combining online sales with a network of physical stores across India and other countries like Singapore and Dubai.
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E-commerce Focus:
Lenskart was initially an online platform revolutionizing the eyewear industry with its online sales and delivery services.
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Omnichannel Presence:
The company has expanded its reach by establishing a significant number of offline stores, providing a blend of online and offline shopping experiences.
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Wide Product Range:
Lenskart offers a diverse selection of eyewear, including eyeglasses, sunglasses, and contact lenses, with various styles and trendy colors.
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Technology Integration:
Lenskart leverages technology for online purchasing, including virtual try-on features and innovative integration of technology in their offline stores.
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Home Eye Check-up:
Lenskart provides a unique “Home Eye Check-up” service, where a specialist visits the customer’s home with trial frames and equipment.
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Manufacturing Facilities:
Lenskart has its own manufacturing facilities in New Delhi and Zhengzhou (China), allowing them to control the quality and supply chain.
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Vision Care Commitment:
Lenskart is committed to addressing vision care needs, with a focus on accessibility and affordability, aiming to serve a large number of people globally.
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Strong Investor Backing:
Lenskart has attracted significant investments from various sources, including Ratan Tata, S Gopalakrishnan, Azim Premji, Kedaara Capital, and Softbank.
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Brand Ambassadors:
Lenskart has partnered with film star Katrina Kaif and comedian Bhuvan Bam as brand ambassadors.
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Global Expansion:
Lenskart has expanded its presence to Singapore and Dubai and aims to serve one billion eyes globally by 2025.
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Robotic Technology:Lenskart is the first and only brand in India to use robotic technology for eyewear manufacturing, ensuring accuracy in lens production.
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