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About the Company

Lenskart is an Indian eyewear company that operates as both an e-commerce platform and a retail chainIt offers a wide range of eyewear products including eyeglasses, sunglasses, and contact lenses for men and women. Lenskart is known for its omnichannel approach, combining online sales with a network of physical stores across India and other countries like Singapore and Dubai. 

Key Aspects of Lenskart:
  • E-commerce Focus:

    Lenskart was initially an online platform revolutionizing the eyewear industry with its online sales and delivery services. 

  • Omnichannel Presence:

    The company has expanded its reach by establishing a significant number of offline stores, providing a blend of online and offline shopping experiences. 

  • Wide Product Range:

    Lenskart offers a diverse selection of eyewear, including eyeglasses, sunglasses, and contact lenses, with various styles and trendy colors. 

  • Technology Integration:

    Lenskart leverages technology for online purchasing, including virtual try-on features and innovative integration of technology in their offline stores. 

  • Home Eye Check-up:

    Lenskart provides a unique “Home Eye Check-up” service, where a specialist visits the customer’s home with trial frames and equipment. 

  • Manufacturing Facilities:

    Lenskart has its own manufacturing facilities in New Delhi and Zhengzhou (China), allowing them to control the quality and supply chain. 

  • Vision Care Commitment:

    Lenskart is committed to addressing vision care needs, with a focus on accessibility and affordability, aiming to serve a large number of people globally. 

  • Strong Investor Backing:

    Lenskart has attracted significant investments from various sources, including Ratan Tata, S Gopalakrishnan, Azim Premji, Kedaara Capital, and Softbank. 

  • Brand Ambassadors:

    Lenskart has partnered with film star Katrina Kaif and comedian Bhuvan Bam as brand ambassadors. 

  • Global Expansion:

    Lenskart has expanded its presence to Singapore and Dubai and aims to serve one billion eyes globally by 2025. 

  • Robotic Technology:
    Lenskart is the first and only brand in India to use robotic technology for eyewear manufacturing, ensuring accuracy in lens production. 
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