About the Company
SBI Card, a subsidiary of the State Bank of India, is a leading credit card issuer in India, offering a wide range of credit cards to consumers. It was established as a joint venture between SBI and GE Capital, later becoming a publicly listed company. SBI Card focuses on providing innovative payment solutions and aims to simplify the lives of its customers.
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History:
SBI Card was launched in 1998 as a joint venture between State Bank of India and GE Capital.
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Ownership:
It is now a subsidiary of State Bank of India, with The Carlyle Group also holding a stake.
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Operations:
SBI Card manages customer acquisition, marketing, and risk management, while GE Capital handles technology and processing.
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Products and Services:
SBI Card offers various credit cards, including those for travel, lifestyle, and business.
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Market Position:
It is the second-largest credit card issuer in India and the largest pure-play credit card issuer.
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Focus:
SBI Card emphasizes customer-centricity, aiming to simplify financial lives through its products and services.
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Recent Changes:In 2020, SBI Card became the first pure-play credit card company to be listed on Indian stock exchanges.
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