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About the Company

Zudio is a fast-fashion apparel retailer owned by Trent Ltd, a subsidiary of the Tata GroupIt focuses on offering trendy, affordable clothing to a young, style-conscious consumer base. Zudio operates a large network of stores across India, with over 765 locations in 235 cities as of March 2025, according to DAiOM. 

Here’s a more detailed look at Zudio:
    • Ownership:

      Zudio is owned by Trent Ltd., a retail company within the Tata Group. 

    • Target Market:

      Zudio primarily caters to young, budget-conscious consumers, particularly those in the Gen Z demographic. 

  • Business Model:

    Zudio’s success is attributed to its “bottom-of-the-pyramid” strategy, offering trendy, affordable apparel that appeals to price-sensitive shoppers. 

  • Expansion:

    Zudio has experienced rapid growth and expansion, with a significant increase in both store count and revenue. 

  • Financial Performance:

    Zudio has become a major growth driver for Trent Ltd., contributing significantly to the company’s overall revenue. 

  • Store Operations:

    Trent Limited has a strong focus on store-level execution, optimizing operating metrics like same-store sales growth and revenue per square foot. 

  • Competitive Landscape:

    Zudio’s fast-fashion model and affordability have allowed it to disrupt the Indian fast-fashion market. 

  • Online Presence:
    Zudio is expanding its online presence to capture a larger market share.
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