About the Company
Zudio is a fast-fashion apparel retailer owned by Trent Ltd, a subsidiary of the Tata Group. It focuses on offering trendy, affordable clothing to a young, style-conscious consumer base. Zudio operates a large network of stores across India, with over 765 locations in 235 cities as of March 2025, according to DAiOM.
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Ownership:
Zudio is owned by Trent Ltd., a retail company within the Tata Group.
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Target Market:
Zudio primarily caters to young, budget-conscious consumers, particularly those in the Gen Z demographic.
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Business Model:
Zudio’s success is attributed to its “bottom-of-the-pyramid” strategy, offering trendy, affordable apparel that appeals to price-sensitive shoppers.
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Expansion:
Zudio has experienced rapid growth and expansion, with a significant increase in both store count and revenue.
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Financial Performance:
Zudio has become a major growth driver for Trent Ltd., contributing significantly to the company’s overall revenue.
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Store Operations:
Trent Limited has a strong focus on store-level execution, optimizing operating metrics like same-store sales growth and revenue per square foot.
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Competitive Landscape:
Zudio’s fast-fashion model and affordability have allowed it to disrupt the Indian fast-fashion market.
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Online Presence:Zudio is expanding its online presence to capture a larger market share.
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