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A Sales Promoter’s job is to promote and sell a company’s products or services, often within a retail setting, by engaging with customers, showcasing products, and providing information. They aim to drive sales and increase brand awareness through various promotional activities.
Here’s a more detailed breakdown of a Sales Promoter’s responsibilities and typical duties:
Key Responsibilities:
Engaging with Customers:
Sales Promoters are the first point of contact for potential customers and need to be friendly and approachable, building rapport and understanding customer needs.
Product Knowledge:
They should have a good understanding of the products they are promoting, including features, benefits, and how they compare to competitors.
Demonstrations and Samples:
Promoters often conduct product demonstrations, offer samples, or provide information on product uses to encourage purchase.
Sales Campaigns:
They participate in sales campaigns, often involving setting up promotional displays, running contests, or offering incentives.
Customer Service:
They answer customer questions, address concerns, and provide assistance with purchases, ensuring a positive customer experience.
Brand Awareness:
Sales Promoters play a role in increasing brand awareness by presenting products in a positive light and sharing information about the company.
Reporting:
They may need to track sales figures, report on their activities, and provide feedback on customer preferences.

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